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Download Fundamentals of Marketing Research Free Books

SAGE

English - 906 pages - ISBN-10: 0761988521 - ISBN-13: 9780761988526

3/5 by 64 votes


Click on the Supplements tab above for further details on the different versions of SPSS programs.Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. This text explores cutting-edge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals.Key Features* Contains a wealth of modern methods and techniques not found in competing texts. Provides numerous illustrative cases at the end of each section. Integrates international marketing research throughout instead of placing it in a separate chapter. Has a full chapter devoted to the essential topic of online research. An Instructor's Manual on CD-ROM provides instructors with examination questions, additional background material on discussion questions in the text, and other helpful aidsFundamentals of Marketing Research has been bundled at no additional cost to the students, with a license to use www.SurveyZ.com to prepare and distribute an online survey.

Reviews

64x64

Christopher Demotte

Could not let the book down Sure not a literary master piece, but as one of the reviewers stated, it will keep you turning the pages.

Michael Johnson

Exciting to read and hard to put down

Christopher Ivan

Enjoyed the whole book can't wait to read the whole series.

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