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Download Fundamentals of Marketing Research Free Books

SAGE

English - 906 pages - ISBN-10: 0761988521 - ISBN-13: 9780761988526

5/5 by 65 votes


Click on the Supplements tab above for further details on the different versions of SPSS programs.Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. This text explores cutting-edge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals.Key Features* Contains a wealth of modern methods and techniques not found in competing texts. Provides numerous illustrative cases at the end of each section. Integrates international marketing research throughout instead of placing it in a separate chapter. Has a full chapter devoted to the essential topic of online research. An Instructor's Manual on CD-ROM provides instructors with examination questions, additional background material on discussion questions in the text, and other helpful aidsFundamentals of Marketing Research has been bundled at no additional cost to the students, with a license to use www.SurveyZ.com to prepare and distribute an online survey.

Reviews

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John Thompson

This is one of the best books that I have read so far in my life. You won't be disappointed.

Michelle Simpson

Nice It has a nice story about how to always let go the past and fall in love.

Ivan Simpson

Incredible This book took over my life and I could not put it down.

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