Download Online-Marketing Free Books - Dlebooks.net

Download Online-Marketing Free Books

W. Kohlhammer Verlag

German (Germany) - 240 pages - ISBN-10: 317019688X - ISBN-13: 9783170196889

2/5 by 87 votes


Der Wettbewerb uber digitale Netze und die zunehmende Nutzung von Online-Medien durch Nachfrager hat Unternehmen langst dazu gezwungen, uber strategische und operative Massnahmen im Online-Marketing nachzudenken. Das Online-Marketing begegnet der neuen digitalen Herausforderung und hat hierfur zahlreiche Mechanismen fur die Net Economy entwickelt. Dieses Lehrbuch beschaftigt sich mit den Grundlagen, Funktionen und Wirkungsweisen absatzpolitischer Instrumente uber elektronische Informationstechnologien. Die 2. Auflage wurde dabei insbesondere erganzt durch die Themenfelder Social Media-Marketing, SEO/SEA und Mobile-Marketing. Der Autor erlautert dazu die Rahmenbedingungen der Online-Kommunikation, theoretische und praxisbezogene Aspekte des Online-Marketings, wobei die jeweiligen Auswirkungen auf den Marketing-Mix berucksichtigt werden.

Reviews

64x64

Zoey Cunningham

Could not let the book down Sure not a literary master piece, but as one of the reviewers stated, it will keep you turning the pages.

Michelle Walker

Exciting to read and hard to put down

Demotte Cunningham

Incredible This book took over my life and I could not put it down.

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