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Netbiblo

Spanish (Traditional Sort) - 250 pages - ISBN-10: 8497451805 - ISBN-13: 9788497451802

4/5 by 100 votes


Historia de la Publicidad y de las Relaciones Públicas es una obra redactada para alumnos de las facultades de Comunicación, pero que por su combinación de rigor y amenidad busca también a cuantos se interesan por la evolución del fascinante mundo de la Publicidad. Aporta, en trazos directos, con la misma capacidad de síntesis de la publicidad misma, una perspectiva muy descentralizada de la evolución internacional de los anuncios, dedica especial atención a la trayectoria de la publicidad española y recoge asimismo las mejores aportaciones de Estados Unidos y los principales países europeos. La teoría y la práctica de la Publicidad y de las Relaciones Públicas, los eslóganes, campañas e iniciativas que se hicieron populares, los hombres y mujeres que la modelaron, y los que la criticaron, se asoman a estas páginas, que se completan con una incisiva selección de imágenes de la publicidad de ayer y hoy.

Reviews

64x64

Craig Anderson

OMG I love this book there is really no words to describe the way I feel about this book

Christopher Tremblay

Exciting to read and hard to put down

Michael Simpson

Incredible This book took over my life and I could not put it down.

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