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Download The Development of Marketing Management Free Books

Ashgate Publishing, Ltd.

English - 182 pages - ISBN-10: 1409480097 - ISBN-13: 9781409480099

3/5 by 6 votes


There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the thought. This work argues that while doubts about the US origin of marketing are acceptable, marketing management thought, which especially appeals to mass producers such as the USA, developed according to their particular needs. This book looks at the relationship between theories of marketing and the historical context in which they were developed, rescuing them from later generalizations that failed to take into account contemporary social and economic factors.

Reviews

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Samantha Cunningham

This is one of the best books that I have read so far in my life. You won't be disappointed.

Ben Demotte

Exciting to read and hard to put down

Craig Thompson

Incredible This book took over my life and I could not put it down.

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