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Download You May Also Like Free Books

Knopf Canada

English - book pages - ISBN-10: 0307402649 - ISBN-13: 9780307402646

4/5 by 13 votes


From the bestselling author of Traffic, a brilliant and entertaining exploration of our personal tastes--why we like the things we like, and what it says about us.Everyone knows his or her favourite colour, the foods we most enjoy, and which season of The Sopranos deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide what's good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information to develop and sell their products?



In You May Also Like, Tom Vanderbilt dives deep into this complex and fascinating world. He explores the physiology of eating to reveal how our taste buds, which can only recognize five tastes, interact with our olfactory systems and our memories to create an astounding array of flavours. He shows how difficult it is, even for experts, to pinpoint exactly what makes something good or enjoyable, and how companies like Netflix can make or lose millions based on their ability to predict what we will enjoy. Like his bestselling book Traffic, Vanderbilt's new book takes us on a stimulating and surprising intellectual journey that helps us better understand our world and ourselves, and the things we so often take for granted.From the Hardcover edition.

Reviews

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Samantha Peltier

This is one of the best books that I have read so far in my life. You won't be disappointed.

Craig Thompson

Exciting to read and hard to put down

Kelly Cunningham

Incredible This book took over my life and I could not put it down.

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