Download The Network Is Your Customer Free Books - Dlebooks.net

Download The Network Is Your Customer Free Books

Yale University Press

English - book pages - ISBN-10: 9780300166019 - ISBN-13: 030016601X

5/5 by 6 votes


"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do ""This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies--from smartphones to social networks--connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies--strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: ACCESS--be faster, be easier, be everywhere, be always on ENGAGE--become a source of valued content CUSTOMIZE--make your offering adaptable to your customer's needs CONNECT--become a part of your customers' conversations COLLABORATE--involve your customers at every stage of your enterpriseRogers explains these five strategies with over 100 cases from every type and size of business--from shoes to news, and software to healthcare. In "The Network Is Your Customer," he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match "your" customers, "your" business, and "your" objectives--whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.

Reviews

64x64

Demotte Walker

OMG I love this book there is really no words to describe the way I feel about this book

Ben Ivan

Exciting to read and hard to put down

Ivan Mercado

Incredible This book took over my life and I could not put it down.

Recent Books

Happy Birthday, Cupcake!
Happy Birthday, Cupcake!
Terry Border
From the creator ofPeanut Butter & Cupcakecomesa birthday book starring everyone's favorite dessert! What's a cupcake to do when she needs to plan...
Home and Away
Home and Away
Karl Ove Knausgaard
From the always astonishing Karl Ove Knausgaard--a brilliantly unusual book to delight both reading sports fans and the literary world. Bridging the...
Mackintosh textile designs
Mackintosh textile designs
Roger Billcliffe
Vivid reproductions of Charles Rennie Mackintosh's drawings of his designs for textiles are accompanied by an examination of the development of his...
A Continual Feast
A Continual Feast
Evelyn Birge Vitz
A cookbook full of wonderful recipes and ideas drawn from throughout the Christian tradition, with suggestions about when, and why, these dishes...
Marlowe and the Popular Tradition
Marlowe and the Popular Tradition
Ruth Lunney
Rejecting the traditional stereotypes of Marlowe (spy, troublemaker, homosexual, atheist, university wit) this study considers him as a popular...
Learning to Forget
Learning to Forget
Kenneth E. Hagin
The ministry of Kenneth E. Hagin has spanned more then 50 years since God miraculously healed him of a deformed heart and incurable blood disease at...
Second Chance
Second Chance
Robert T. Kiyosaki
Few would argue with the fact that, on many fronts, we are a world in crisis. And there are two sides to every crisis, be it a leadership crisis, an...
Australian Liberals and the Moral Middle Class
Australian Liberals and the Moral Middle Class
Judith Brett
The Liberal Party of Australia was late to form in 1945, but the traditions and ideals upon which it is founded have been central to Australian...
Disability, Human Rights and the Limits of Humanitarianism
Disability, Human Rights and the Limits of Humanitarianism
Michael Gill
Disability studies scholars and activists have long criticized and critiqued so-termed ’charitable’ approaches to disability where the...