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Download Moderating Focus Groups Free Books

SAGE Publications

English - book pages - ISBN-10: 1506320562 - ISBN-13: 9781506320564

2/5 by 28 votes


Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

Reviews

64x64

Ben Mercado

This is one of the best books that I have read so far in my life. You won't be disappointed.

Zoey Anderson

Good book this is my3 time read it love

Ryan Thompson

Incredible This book took over my life and I could not put it down.

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