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Download Moderating Focus Groups Free Books

SAGE Publications

English - book pages - ISBN-10: 1506320562 - ISBN-13: 9781506320564

1/5 by 44 votes


Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

Reviews

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Ryan Peltier

This is one of the best books that I have read so far in my life. You won't be disappointed.

Ben Craig

Exciting to read and hard to put down

Ryan Johnson

Incredible This book took over my life and I could not put it down.

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